AI copywriting is only useful when it helps you publish faster and test more angles.
Use AI for variations (headlines/CTAs/subject lines), then keep the winner and iterate weekly.
If you build funnels, this is a cheat code for speed.
Disclosure: Some links on PhantomTech may be affiliate links. If you buy through them, PhantomTech may earn a commission at no extra cost to you.
Learn more.
Best AI copywriting use cases
Use AI where it wins: high-variation, low-risk text you can test quickly.
1) Headlines (landing pages + blog)
10–25 headline variations
Angle testing (speed, simplicity, outcome)
Clarity rewrites (less hype, more specific)
Best practice: keep one “control headline,” then test 3 new ones per week.
The workflow (how to use AI copy without getting garbage)
AI copy is only as good as your input. Give it constraints, then pick the best 10% and refine.
Step 1: Define the target
Who is it for?
What outcome do they want?
What is the next step?
What’s the main objection?
Step 2: Generate variations
Request 20 variations
Specify tone (clean, direct, beginner)
Ban fluff (no “unlock,” no “revolutionary”)
Require specificity (numbers/steps where possible)
Step 3: Filter + rewrite
Keep the best 3–5
Rewrite for clarity (shorter)
Add your real steps/examples
Step 4: Test weekly
Change one thing at a time
Track clicks/opt-ins
Keep winners as the control
If you’re not testing, you’re just collecting copy. Publish and iterate.
Copy frameworks that pair perfectly with AI
Give AI a structure and it produces better output. These are simple, proven frameworks.
PAS
Problem → Agitate → Solution
Call out the pain clearly
Explain the cost of doing nothing
Offer a simple next step
AIDA
Attention → Interest → Desire → Action
Hook headline
Benefit bullets
Proof / reasons
Clear CTA
BAB
Before → After → Bridge
Show the current mess
Show the desired state
Bridge with steps/tool
4U headlines
Useful • Urgent • Unique • Ultra-specific
Use a concrete outcome
Add a time frame or constraint
Say who it’s for
Copy/paste prompts (for funnels + email)
Use these prompts in your AI tool. Replace the brackets with your offer and audience.
Landing page headline variations
Write 25 headline options for a landing page.
Audience: [BEGINNERS / WHO]. Offer: [LEAD MAGNET / TOOL].
Tone: clean, direct, beginner-friendly. No hype words.
Include 10 ultra-specific headlines with numbers/timeframes.
Also provide 10 subhead variations and 12 CTA button options.
CTA button options (low friction)
Generate 30 CTA button texts for [OFFER].
Mix: action-first, outcome-first, low-friction, curiosity.
Keep each under 5 words. Avoid hype. Make them feel safe.
5-email sequence (beginner)
Create a 5-email sequence for new subscribers who downloaded [LEAD MAGNET].
Goal: help them get a quick win, then recommend [ONE TOOL] as the next step.
Keep emails short, friendly, specific. Include subject lines (10 options each).
Add 1 clear CTA per email.
Comparison section (for blog)
Write a comparison section: [TOOL A] vs [TOOL B].
Audience: beginners. Include: who it’s for, pros/cons, pricing notes, and the best pick by stage.
End with a simple recommendation and 2 CTAs (one per tool).
Want templates that already have structure? Use the Starter Kit downloads below.
Funnels + email stack (where copy actually makes money)
AI helps you write, but you still need a platform to publish funnels and follow up with email automation.
Beginner all-in-one: Systeme.io
Pages + forms + email automation. Lowest friction to launch.